the work ...tada
Welcome to our creative world! Here, we turn ideas into visual stories that speak. Dive into our portfolio to see how we blend innovation with passion to design experiences that resonate.
Quick look at the goods!
Below are just a. Quick Look at some stuff I am currently working on and were responsible for. It’s a good way to see what you’re in for!
shortfuse agave spirits brand development
client ask:
“We’re looking to create a mark that feels raw, intentional, not overly polished or trendy. The goal is to build impact through heavy, character-driven typography, imperfect texture, and hand-drawn elements inspired by vintage hand drawn labels . Every decision should have energy, substance, and look good on the shelf!”
forged in the streets, shortfuse doesn’t play it safe.
Agave spirits meet serious heat from the hottest peppers out there. It’s not tequila, it’s pure fuel
my notes:
This design was built to feel raw and intentional, like it came straight off the street, not a branding meeting. I wanted Short Fuse to hit fast and feel DANGEROUS in the right way. The typography is heavy and imperfect on purpose, inspired by old fight posters and hand-cut signage, so it feels UNDESIGNED, NOT POLISHED. The tiger represents instinct, power, and that moment right before things explode, while the lightning bolts reinforce the idea of ignition and impact. Every element was stripped down to what matters- no fluff, no pretending. It’s not trying to be tequila. It’s a fuse waiting to be lit.
louisville needed a reminder of this legendary beer
client ask:
“Hey! Brad, We’re looking to refresh our Falls City Premium Pilsner packaging in a way that honors our heritage while feeling confident and relevant on today’s shelves. The design should lean into our legacy…using classic typography, a strong crest presence, and a bold geometric frame that feels rooted in tradition…while introducing a clean, modern restraint that signals quality and consistency. We want the red mark to remain a focal point, supported by a silver base and warm gold striping that conveys energy, effervescence, and premium craftsmanship without feeling overly ornate. The overall system should feel instantly recognizable from a distance, timeless up close, and scalable across formats. Our goal is to appeal both to loyal regional drinkers who value our history and to a new generation drawn to authentic, no-frills brands with a strong sense of place.
my notes:
The inverted triangle anchors the logo and guides the eye, while the gold striping adds energy without clutter. Limiting the palette to silver, red, and warm gold keeps it classic, readable, and timeless.
Key Design Moves:
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Preserved core brand equity and heritage typography
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Strengthened hierarchy for better shelf visibility
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Introduced geometric framing for focus and balance
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Used gold striping to suggest energy and effervescence
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Maintained a restrained, timeless color palette
brotherwood coffee company
client ask:
a coffee company dedicated to 100% of all profits going to mental health and suicide prevention. In partnership with Heine Brothers, Brotherwood Coffee company asked for purple. teal, outdoor themed branding while maintaining hope, and the use of the Moose!
Website built on the Shopify Platform- Design and Development by RedTag Digital- Art Directed by Brad Howard and Sam Flick
2025 Addy Award
https://brotherwoodcoffee.org/
my notes:
The inverted triangle anchors the logo and guides the eye, while the gold striping adds energy without clutter. Limiting the palette to silver, red, and warm gold keeps it classic, readable, and timeless.
Key Design Moves:
-
Preserved core brand equity and heritage typography
-
Strengthened hierarchy for better shelf visibility
-
Introduced geometric framing for focus and balance
-
Used gold striping to suggest energy and effervescence
-
Maintained a restrained, timeless color palette
vsimple launched a new brand
client ask:
We’re looking to develop a modern, approachable logo for a brand called vsimple that communicates clarity, innovation, and ease of use. The identity should feel clean and tech-forward, but not cold—something that balances simplicity with personality. We’re drawn to the idea of a strong, recognizable “V” mark that can stand alone as an app icon or social avatar, supported by a sleek, lowercase wordmark to reinforce accessibility and approachability.
my notes:
The identity feels contemporary and accessible—simple in form, but dynamic enough to signal innovation and forward momentum.
Key Design Moves:
Focused on creating a clean, modern mark that feels intuitive and digital-first
Lowercase wordmark to reinforce approachability and simplicity
Custom “V” icon designed to stand alone for app, favicon, and social use
Subtle gradient within the mark adds depth, movement, and versatility
Circular container helps frame the icon and improve scalability
Environmental Branding
Villanova Football
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