Let’s Talk

Falls City Beer
brandrefresh

a historic conference room
installation that’s a homerun!

delverables

  • Can designs for Falls City Pale Ale
  • Adobe Creative Coud library
  • Canva Design Assets
 

scope

Create an immersive brand that tells uniquestories based on each can. Develop a history and lore behind each core product
  • Creative Direction/ Story Development
  • New Can Designs
  • Asset Library
  • Production and Print Consultation

objective

Create a striking creatibe exploration for a loval brewery that needs to shake things up. The beer industry has plateaued over th elast few years in this market and the legendary brewery wanted to firmly position themselves as the brewery nopt afraid to shake things up! they were looking for a dynamic refresh of cans, and design assets that their social team could use.

Create a distinctive brand identity and packaging system for Falls City Beer’s
English-Style Pale Ale that celebrates the brewery’s heritage while introducing a bold,
modern personality capable of standing out on the shelf and across all marketing
touchpoints.

 

IT'S ENGLISH, CALM DOWN,
IT STILL DRINKS PROPER.

YEAH, IT'S ENGLISH-STYLE.
YOU'RE ALLOWED TO LIKE IT

NOT A FRUIT GARNISH IN SIGHT.
LET'S KEEP IT THAT WAY, MATE.

MALT, HOPS, AND A
BIT OF BACKBONE

ABCOEFGHIJKLM ONPORSTUVWXYZ

12345678905

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$
ABCDEFGHIJKLMNOPORSTUVWXYZ 1234567890$

process

Beginning with the product’s English-style roots, the identity was built around the idea of “proper”-a concept that informed
everything from the copywriting and typography to the packaging and promotional graphics. Every design decision was
made to create a unified brand system that could live consistently across cans, advertising, apparel, and retail environments,
giving Falls City Beer a distinctive voice that is both playful and deeply rooted in brewing tradition.

 

working with brad has been a blast!

“Working with Brad has been a blast! He never ceases to amze me with his creativity, but more importantly listening and
staying on or below budget! Brad has been an amzing storyteller for our flagship beer and goes above and beyond for every
project we send him!” – Jason Wade, President of Falls City Beer Company

Voices of Our Clients

Every project tells a story. These testimonials reflect the trust, creativity, and lasting partnerships we’ve built over the years.

 
“Brad made our vision come to life. They understood our needs, listened, and delivered beyond expectation!”
Dominick Fitzgerald
Elevate Productions
“Brad made our vision come to life. They understood our needs, listened, and delivered beyond expectation!”
Dominick Fitzgerald
Elevate Productions
“Brad made our vision come to life. They understood our needs, listened, and delivered beyond expectation!”
Dominick Fitzgerald
Elevate Productions
“Brad made our vision come to life. They understood our needs, listened, and delivered beyond expectation!”
Dominick Fitzgerald
Elevate Productions