Humana Kentucky Derby Box
Humana does things “next level” and they require a plan on how to get to that “next level”. This Derby Box was a direct gift from the Humana CEO, Bruce Broussard. He wanted to present the top sellers of the Humana brand a one of a kind gift of appreciation. Bruce wanted to have some fun, so he wanted everyone to be presented with a Kentucky Derby themed box and that was filled with all the ingredients of a Woodford Reserve Old Fashion, including a personal video message from Bruce himself.
Challenge & Solutions
Whenever you deal with a start up, you really have to start with their story, then move directly to their demo and try and find connections between the two. The number one thing I wanted to focus on was the bright futuristic colors and gradients! The client wanted to be “Fun” and “Approachable”, so I really tried to make playful color choices, supported by friendly design assets.
Color Swatches
Date:
Jan 2021
Client:
Vsimple
Location:
New Albany, IN.
Contact:
Buddy Bockweig