The only challenge we had was the left over effects of the pandemic and the mandates to events out of state and hotel restrictions! Which left me scrambling for which hotel they would be using for the event. The client had requested some sort of architectural feature to promote the location, but since we were dealing with possible hotel restrictions, I created some generic beach scene styled logos (featured above in the process collage). The client loved the gradient tropical colors of the windows, but brand guidelines were tight on the introduction of new colors. But utilizing a little charm, salesmanship we were able to move forward because my thought was, it’s an illustration of the windows of a hotel and it wasn’t the main focus of the logo. So as long as we focsed the eye tot he green H logo, we would be fine, crisis averted!