Humana Kentucky Derby Box
Humana does things “next level” and they require a plan on how to get to that “next level”. This Derby Box was a direct gift from the Humana CEO, Bruce Broussard. He wanted to present the top sellers of the Humana brand a one of a kind gift of appreciation. Bruce wanted to have some fun, so he wanted everyone to be presented with a Kentucky Derby themed box and that was filled with all the ingredients of a Woodford Reserve Old Fashion, including a personal video message from Bruce himself.
Challenge & Solutions
Creating the pattern was a challenge where the Humana “H” would fall in the approved viewing areas. Also the die-line, was a challenge to work with, but once we got the Humana “H” in the approved spots we were able to move pieces around and at the end of the day, the branded pattern really came together!
Color Swatches
Date:
Jan 2021
Client:
Humana
Location:
Louisville, KY.
Contact:
Dom Fitzgerald