I was asked to come in and breath some life into Baptist Health lifestyle ads and hopefully spark some membership sales to this one of a kind athletic performance training center. The scope of the overall project started off with just print ads and then the client wanted to turn the ads over to their digital marketing team to convert for an overall digital campaign.
The client informed me that the demographic was skewing toward high school athletes and young professional males looking for something outside of crossfit yet still an aggressive workout that simulated being on a sports team. They wanted a campaign that spanned multiple demos and touched all points to highlight that Baptist Health Performance was a place for everyone and not just hardcore athletes.
At the time of the campaign Frozen II was crushing the box office and I had this crazy thought was what if we played off the idea that everyone had this “inner prince or princess” and you could be whoever you wanted to be at Baptist Health Performance.
Date:
06 Oct, 2019
Website:
baptistheaalth.com
Location:
Louisville, KY
Contact::
Eric Hammer
